Partnership Story

Building SAVI — An AI-Native
Marketing Intelligence Platform

How Predikly partnered with MySavi.ai to take a bold product vision from zero to a production-grade, enterprise-ready platform — powered by agentic architecture and Databricks.

Partner
MySavi.ai
Domain
Marketing Operations
Type
Greenfield Product Build
Stack
Databricks · Claude API · PyMC
The Problem
The CMO's Daily Reality

Marketing leaders face six persistent, structural challenges that legacy tools were never designed to solve.

01
"Which campaigns are actually working?"
Attribution takes 30–45 days — by then, budgets are already spent and the window for optimization has closed.
02
"Why does planning take so long?"
14–16 weeks consumed by spreadsheets, not strategy. By the time plans are approved, the market has moved.
03
"Where did the money go?"
4% budget variance means millions in unexplained spend. Finance wants answers; marketing has fragmented data.
04
"Can we reallocate faster?"
Market shifts in days, but reallocation takes weeks. Speed of insight doesn't match speed of decision.
05
"How do I prove marketing ROI?"
Finance demands accountability. But with fragmented data across 15+ systems, building a credible picture takes months.
06
"Why can't my tools talk to each other?"
15+ systems, zero unified intelligence. Every tool owns a slice; nobody owns the whole picture.
The Vision
What If Your Entire Marketing Operation
Worked as One Intelligent System?

SAVI was designed to unify planning, execution, measurement, and budgeting in a single AI-native platform — where every decision is grounded in real-time intelligence and every dollar is optimized with Bayesian precision.

→
Planning and optimization happen simultaneously — not sequentially
→
Attribution informs budget allocation in hours, not months
→
Your team spends time on strategy, not spreadsheet reconciliation
→
Every marketing dollar can be traced from spend to revenue
→
Continuous reconciliation replaces the month-end closure process
Single Platform
AI-Native Architecture
Always Current
The Transformation
Your Team, Supercharged

AI handles the grunt work. Your marketers focus on what matters.

Today
With SAVI
Marketers spend 60% of time on data gathering and entry
AI aggregates data instantly from all sources
Campaign to market takes 2–3 weeks per program
AI drafts programs in minutes, humans refine
Budget requests require weeks of justification
Real-time ROI data powers instant decisions
Post-campaign analysis arrives too late
Live dashboards show what's working now
Decision loop for continuous optimization is manual
Unified orchestration across key touchpoints
Result: Your team reclaims 300+ hours/year to focus on creative strategy
How It Works
Powerful AI, Simple Experience

Four steps from integration to continuous optimization — you stay in control.

01
Connect Your Systems
SAVI integrates with your existing stack — Salesforce, Marketo, HubSpot, Google Ads, LinkedIn. No rip-and-replace.
02
AI Learns Your Business
AI studies your historical campaigns, budgets, and outcomes. It understands what "good" looks like for your org.
03
Plan with Intelligence
Generate marketing plans, allocate budgets, forecast and simulate outcomes — all backed by AI recommendations.
04
Optimize Continuously
Real-time performance data feeds back into planning. SAVI suggests reallocations. You approve with one click.
Coverage
Complete Marketing Lifecycle

11 end-to-end user journeys covering Planning → Execution → Measurement → Budget → Close.

Planning
→
Approval
→
Execution
→
Measurement
→
Governance
J1
CMO Investment Scenario Planning
J7
Program Execution & Activation
J8
In-Flight Optimization
J9
Performance Monitoring & Attribution

From quarterly planning cycles to continuous optimization — SAVI covers the complete marketing lifecycle.

Enterprise Ready
Built for Security, Governance &
Compliance from Day One
🛡
AI Guardrails
2-layer defense system
Budget limits (<$100K auto-approval thresholds)
Confidence scores required for all recommendations
Human-in-the-loop decision matrix
MLflow · Inference Tables · Lakehouse Monitoring · Claude API
🔌
Integration Ready
Works with your existing tools — no rip-and-replace
Bi-directional data sync across systems
Finance system connectivity (SAP, Oracle, NetSuite)
Unity Catalog · Delta Live Tables · Partner Connect · MCP Protocol
🔒
Security Controls
OAuth 2.0 + SAML SSO authentication
RBAC via Unity Catalog
AES-256 encryption at rest, TLS 1.3 in transit
Unity Catalog RBAC · Databricks Secrets · Audit Logs · Okta SSO
✓
Governance Alignment
ISO/IEC 42001 compliant
NIST AI RMF aligned
LLM-as-Judge evaluation framework
7-year audit retention
Unity Catalog Lineage · Delta Lake Time Travel · DLT Expectations
Claude API (Anthropic)
LangGraph
PyMC Bayesian MMM
Databricks Unity Catalog
GraphRAG
MCP Protocol
Getting Started
Three Weeks from Handshake to Kick-Off

A structured path from alignment to active build — no wasted motion.

Week 1
Executive Alignment
We meet with you and your leadership to align on vision and goals.
Week 2
Stakeholder Workshop
Half-day session with your marketing and ops teams.
Weeks 2–3
Business Case & SOW
Finalize scope, success metrics, and commercial terms.
Week 4
Kick-off
Discovery phase begins — you're on your way.
Ready to Build Something
Like This Together?

Whether it's a greenfield product or a legacy transformation, the same agentic delivery model that built SAVI is available for your challenge.

Book a CXO Briefing → Download Platform Overview